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Interview

Tony Gemignani & Dago Bagel: Bringing Bread Back To North Beach

To say the least, the last fourteen months has been an obstacle course for small businesses in San Francisco. A lot of viable companies have been knocked out of the game altogether, and as we begin to move beyond the

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Richie Azzolino Of Sotto Mare: The Road Back From Covid

If you were out in San Francisco this past weekend, you probably saw exactly what I saw: San Francisco is coming alive once again. The streets were thronged here in North Beach on Friday and Saturday, and although masks were

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A Century On, An Iconic North Beach Club Transforms

As one of the original neighborhoods of San Francisco, North Beach has always been steeped in its own rich history. Though we sit at the center of a thoroughly modern city, our enclave somehow feels more like a cloistered European

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With A View To Thrive, Real Old Paper Gallery Returns In Wharf Location

The last year has been brutal on small business in San Francisco, and like scores of American cities, ours has faced an unimaginable number of retail closings. In a city largely defined by its local businesses, the toll has been

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The Biggest Local Project You Might Not Know About: Music City SF

Following on the heels of the inauguration, the recent loosening of Covid-19 restrictions in California and return of outdoor dining to San Francisco has been a dose of much-needed optimism. Local residents, many of whom have been sheltering at home

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Family Matters: A Conversation With Sotto Mare’s Ria Azzolino

Over fourteen years have passed since I relocated to the North Beach neighborhood from New York, and lately I’ve been thinking a lot about my first days here. Coming from the much grittier East Coast, I felt just a little

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Giving For The Holidays: Tony’s Pizza Napoletana’s Tony Gemignani

As we step into the New Year, in spite of the pandemic and the depressive effects of the lingering lockdown, there seems to be a potent sense of expectation in the air. There are good reasons for it: Americans have

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North Beach’s Real Old Paper Goes Virtual As Pandemic Forces Closure

In a neighborhood as locally oriented as North Beach, you get to know your retailers very well. When you live and work in the Beach, the person you have coffee with in the morning might be the same person

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Local Chocolatier Finds Sweet Spot With Virtual Chocolate Making Classes

When it comes to our retailers, North Beach has always been hyperlocal. And although the neighborhood doesn’t boast as many specialty shops as it once did, residents still tend to shop locally as much as they can. With our century-old

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Hallowed Space: Real Old Paper Returns In North Beach

After nearly three months of limping along on online sales and curbside pickup, San Francisco retail reopens today. Retailers are breathing a heavy sigh of relief, and judging by the numbers that came out over the weekend for newly-reinstated outdoor

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Recent Writing Samples

  • New Blood At The SFIAC, And The Italian Heritage Festival Returns
  • Tuscany Via Sicily: Bocconcino Brings Perfect Pasta To Green Street
  • Ten Year Plan: North Beach’s Belle Cora Celebrates A Milestone
  • A Crawl For Us All: SF Bar Owner Launches Hyperlocal Bar Crawl
  • Come One, Come All: Festa Italiana Returns To North Beach

Archives

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Thierry DeFroidmont:

"I'm completely amazed by Joe's personality and his writing skill. He helped me to write my presentation page for my new site and it was wonderful. Thank you so much."

Thierry DeFroidmont, Photographer

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Anita Casalina:

"As an integral part of the Billions Rising team, Joe has helped shape the message of our foundation. With little or no supervision, Joe takes on every assignment with the same professional, can-do attitude, and always delivers. His writing skills are truly second to none."

Anita Casalina, Founder/Host, Billions Rising Foundation, World Changers Network

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Sebastien Mirolo:

"Joe presents well and knows how to make people feel comfortable. It made his interviews of entrepreneurs using the @djaodjin platform full of personal and insightful quotes. Joe's writing and editing style is perfect for the web. Last, a special mention for Joe's ability to deliver excellent results while given very few guidelines and no supervision."

Sebastien Mirolo, Subscription Product Strategist, DjaoDjin

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Craig Singer:

"Joe has been instrumental to our marketing efforts for years, both at Inner Circle and our previous company, GoGORILLA Media. His clear, persuasive writing style fits well with our online marketing message, and he's a merciless editor. We count Joe among our most valuable resources."

Craig Singer, President, Inner Circle Distribution

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Carolyn Duffy:

"The people at Joe Content are very good at what they do. They helped us to focus our online voice, and they never say no to small projects. I wholeheartedly endorse them."
Carolyn Duffy, President, Insite Compliance


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