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Blog / Writing Samples

Italian Heritage Day Brings North Beachers Out In Force

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Call it whatever you will, it might just be the best day of the year in San Francisco’s North Beach. Italian Heritage Day (also referred to as Columbus Day and Indigenous People’s Day, depending on one’s capacity to relax)

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Sixty Feet Of Propaganda: Real Old Paper Rings In Fleet Week

In the Fall of 2016, Andy England opened his Real Old Paper Gallery in the sun-filled space at 801 Columbus Avenue, smack dab on the Powell/Mason cablecar line in North Beach. It was his first brick and mortar business, and

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Changing Tides: 5 Reasons North Beach Is Primed For A Comeback

As you may have noticed, there has been a rash of San Francisco naysayers in the press recently. Not a few have have taken to bemoaning the “crisis” right here in North Beach: the neighborhood just isn’t what it used

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Beer, Wine & Perfect Mexican: Los Mayas Rises In The Avenues

Anyone that’s been in the North Beach neighborhood for a while is likely to remember Panuchos, on Broadway near Columbus. For a brief time, the little taqueria brought some of the city’s best Yucatan food—heck, best Mexican food, period—to

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The Saturday Evening Posters: Now At Real Old Paper Gallery

In a town as obsessed with the past as San Francisco, when it comes to starting a retail business, just about anything that claims to be ‘vintage’ is a pretty good bet. And when Andy England brought his Real Old

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How To Make Tony Gemignani’s Award-Winning Cal-Italia Pizza

We don’t feature a lot of recipes here on the blog, but every once in a while something comes along that just begs to be shared. This time around, we’ve got a real treat: Tony Gemignani’s recipe for his award-winning

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North Beach Is For (Crab) Lovers: It’s Dungeness Season At Sotto Mare

The sweetest of all varieties of crab, Dungeness crab has long been San Francisco’s most beloved crustacean. Originally named for Dungeness, Washington on the Olympia Peninsula where the species was first commercially harvested, Dungeness crab can be found from Alaska

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A Postcard From 1956: Caffe Trieste Turns 63

When it comes to the culture and history of North Beach, Caffe Trieste holds a unique position in our beloved neighborhood. For better than two generations, this little Italian caffe has served as a makeshift sanctuary and community center for

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North Beach Regular Shakes Up Berkeley With Artisanal Cheesecakes

Unlike any other place I’ve lived, North Beach has its way of working its way into your heart, of leaving its mark on you. People come and go here, as in any city. But whenever I speak to someone who

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It’s All About The Kids: Bummer & Lazarus, A Dog Musical

It’s a classic San Francisco story. Nearly as celebrated as their sometime companion Emperor Norton, Bummer and Lazarus were a pair of stray dogs that wandered the streets of the city’s rough-and-tumble Barbary Coast in the early 1860’s. As the

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Recent Writing Samples

  • Mexican Wine Rising: North Beach Bars Support Independent Vintner
  • It’s In There: Seafood Sausage Arrives At Sotto Mare
  • New Blood At The SFIAC, And The Italian Heritage Festival Returns
  • Tuscany Via Sicily: Bocconcino Brings Perfect Pasta To Green Street
  • Ten Year Plan: North Beach’s Belle Cora Celebrates A Milestone

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"Joe presents well and knows how to make people feel comfortable. It made his interviews of entrepreneurs using the @djaodjin platform full of personal and insightful quotes. Joe's writing and editing style is perfect for the web. Last, a special mention for Joe's ability to deliver excellent results while given very few guidelines and no supervision."

Sebastien Mirolo, Subscription Product Strategist, DjaoDjin

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"As an integral part of the Billions Rising team, Joe has helped shape the message of our foundation. With little or no supervision, Joe takes on every assignment with the same professional, can-do attitude, and always delivers. His writing skills are truly second to none."

Anita Casalina, Founder/Host, Billions Rising Foundation, World Changers Network

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Craig Singer, President, Inner Circle Distribution


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