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Blog / Writing Samples

North Beach Fix: Glimmers Of Hope For A Strange Thanksgiving

As we head into Thanksgiving this year, San Franciscans are confronted with an entirely new reality. But as much as the Covid crisis has slowed things down in the city, North Beach has shown a lot of resilience over the

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Never Better: My Birthday At North Beach’s Sotto Mare

Growing up in a big and very traditional Italian-American family, from an early age I was immersed in the foods of Italy. The dishes my Calabrese grandmother cooked, and that she taught my mother after my parents were wed, defined

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North Beach Style: Dressing Up For Halloween At Al’s Attire

If you’re at all familiar with these pages, you know that I spend a fair amount of time writing about food. Over these last seven and a half months that hasn’t changed much, but the material somehow seems to be

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Joe Content’s Got Recipes: Italian Butter Beans From Iacopi Farms

There are an awful lot of things to like about San Francisco in the early Fall. Here in the Bay Area, it’s the beginning of our Indian Summer, and usually the best time of the year. September and October are

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North Beach’s Real Old Paper Goes Virtual As Pandemic Forces Closure

In a neighborhood as locally oriented as North Beach, you get to know your retailers very well. When you live and work in the Beach, the person you have coffee with in the morning might be the same person

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Silver Lining On Clement Street: Taqueria Los Mayas Thrives

Restaurants have been hit hard this year as everyone knows, and it’s likely that we’ll be feeling the effects of the slowdown for years to come. But as difficult as it may be to spot, there is always a silver

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Local Chocolatier Finds Sweet Spot With Virtual Chocolate Making Classes

When it comes to our retailers, North Beach has always been hyperlocal. And although the neighborhood doesn’t boast as many specialty shops as it once did, residents still tend to shop locally as much as they can. With our century-old

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Green Shoes And Nostalgia: An Afternoon At Al’s Attire

Clothes are a very personal matter, and it’s obvious that some are just more interested in fashion than others. But in my experience, even the most disinterested dresser typically has one or two favorite items of clothing. It might be

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China Live Swings For The Bleachers In Uncertain Environment

It has now been five full months since the original shelter-in-place order was announced by Mayor London Breed in March, and San Franciscans are scrambling to keep pace with the changes. And the city’s restaurant industry, already beleaguered with problems,

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Che Cosa? What’s Happening At Sotto Mare

washington square park at joecontent.net

Regular visitors to North Beach were recently greeted with a confusing sight at the popular Sotto Mare on Green Street. To the befuddlement of many, a matching blue awning has been erected over the entrance of the former Pasta Pop-Up

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Recent Writing Samples

  • As SF Rises, Bocconcino Makes Its Claim In North Beach
  • Mexico Invades! Relax, Its Just (Really Good) Wine
  • The Best Mexican Restaurant In California: Cantina Los Mayas
  • It’s In There: Seafood Sausage Arrives At Sotto Mare
  • Mexican Wine Rising: North Beach Bars Support Independent Vintner

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Craig Singer:

"Joe has been instrumental to our marketing efforts for years, both at Inner Circle and our previous company, GoGORILLA Media. His clear, persuasive writing style fits well with our online marketing message, and he's a merciless editor. We count Joe among our most valuable resources."

Craig Singer, President, Inner Circle Distribution

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Karen G:

Joe is the best! He is dedicated, conscientious, prompt, responsive and talented. I completely trust his work. I highly recommend him.

Karen G., Family Psychotherapist, San Francisco

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Anita Casalina:

"As an integral part of the Billions Rising team, Joe has helped shape the message of our foundation. With little or no supervision, Joe takes on every assignment with the same professional, can-do attitude, and always delivers. His writing skills are truly second to none."

Anita Casalina, Founder/Host, Billions Rising Foundation, World Changers Network

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Thierry DeFroidmont:

"I'm completely amazed by Joe's personality and his writing skill. He helped me to write my presentation page for my new site and it was wonderful. Thank you so much."

Thierry DeFroidmont, Photographer

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Karla Cruz:

"When it comes to effective writing, Joe Content is the best. They're so easy to work with, and I've never been anything but pleased with their work. Joe Content rocks!"

Karla Cruz, Daintree Networks


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