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Restaurants/Food

North Beach Classic: A Local’s Review Of Sotto Mare

I’m a food guy, and as anyone in my orbit can attest, this is nothing new. I’ve always been this way, largely due to my Italian grandmother’s influence. For Grandma, food was the primary activity; when I was growing up,

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Pho Gough Brings Sacramento Noodlers To Cow Hollow

In a neighborhood that has seen more than its share of restaurant closings recently, there’s a new noodle house on the horizon: Pho Gough. Due to open in Cow Hollow this Friday, the restaurant is the first San Francisco

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Rigatoni Della Fattoria: A Baked Pasta For Everyone

In the event this is your first visit to the blog, allow me to acquaint you with one of my salient features: I love food. I’ll qualify that for you: As a writer and (sometimes) musician, I understand the difference

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George Chen’s Chinatown: A Walk With The Owner Of SF’s China Live

Fried Dumplings at China Live on joecontent.net

It all started with a phone call last Tuesday morning. It wasn’t a number I recognized, but I picked up anyway. “Joe? George Chen.”  A pleasant surprise: I had reviewed Chen’s genre-redefining restaurant China Live in September, and spoken to

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Pasta Pop-Up Raises The Stakes In North Beach

North Beach has changed a lot over the past 10 years, and there is one thing that is undeniably better than it used to be: the Italian food. Francesco Covucci, along with his partner Pete Fazio, has been a big

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Joe Content’s Got Recipes: Bucatini All’Amatriciana

It occurred to me just the other day that despite my lifelong fascination with food, I never really write about cooking on the site. It’s odd, because although I write about restaurants here quite a bit, I typically cook most

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Sotto Mare’s Rich Azzolino Dishes On Seafood, His Retail Fish Market

In case you’ve been traveling abroad for awhile, there has been a sea change on America’s fine dining scene over the last decade. As the farm-to-table food revolution that started in Alice Waters’ humble Berkeley kitchen at Chez Panisse 46

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A Cuisine Comes Full Circle: California Mexican Steps Up

With last month’s publication of the 2018 Michelin Guide for the Bay Area, the big story was San Francisco’s surpassing of New York as America’s fine dining capital. To be sure, it’s a big deal: we’ve now got seven 3-starred

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Born In The Beach: Sotto Mare’s Secret To Success

Just in case this is your first visit to the blog, let me share something with you: I absolutely love Sotto Mare. The modest, unassuming restaurant on Green Street is one of the best in the city, and one

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That’s A Lot Of Cioppino: Sotto Mare Gives Back

In San Francisco, a city that has for many come to signify rapid change, North Beach is a neighborhood that still holds fast to its traditions. If you live here, you know that our parades, feasts and festivals are part

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Recent Writing Samples

  • Mexican Wine Rising: North Beach Bars Support Independent Vintner
  • It’s In There: Seafood Sausage Arrives At Sotto Mare
  • New Blood At The SFIAC, And The Italian Heritage Festival Returns
  • Tuscany Via Sicily: Bocconcino Brings Perfect Pasta To Green Street
  • Ten Year Plan: North Beach’s Belle Cora Celebrates A Milestone

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