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Blog / Writing Samples

George Chen’s Chinatown: A Walk With The Owner Of SF’s China Live

Fried Dumplings at China Live on joecontent.net

It all started with a phone call last Tuesday morning. It wasn’t a number I recognized, but I picked up anyway. “Joe? George Chen.”  A pleasant surprise: I had reviewed Chen’s genre-redefining restaurant China Live in September, and spoken to

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North Beach Event: A Crab Feed For The Kids At Salesian Club

San Francisco is a city known for its distinct neighborhoods, and perhaps none of them possesses more charm and mystique than North Beach. There have been a lot of reasons posited for our unique position in the public’s imagination, and

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Pasta Pop-Up Raises The Stakes In North Beach

North Beach has changed a lot over the past 10 years, and there is one thing that is undeniably better than it used to be: the Italian food. Francesco Covucci, along with his partner Pete Fazio, has been a big

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Joe Content’s Got Recipes: Bucatini All’Amatriciana

It occurred to me just the other day that despite my lifelong fascination with food, I never really write about cooking on the site. It’s odd, because although I write about restaurants here quite a bit, I typically cook most

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Sotto Mare’s Rich Azzolino Dishes On Seafood, His Retail Fish Market

In case you’ve been traveling abroad for awhile, there has been a sea change on America’s fine dining scene over the last decade. As the farm-to-table food revolution that started in Alice Waters’ humble Berkeley kitchen at Chez Panisse 46

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North Beach Event: Tis The Season SF @ Real Old Paper

Just like that: it’s the end of November. It seems like we barely had time to clear the mushy jack-o-lanterns from our front steps, and Thanksgiving was upon us. Now the feast is over, and Black Friday has (thankfully) come

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A Cuisine Comes Full Circle: California Mexican Steps Up

With last month’s publication of the 2018 Michelin Guide for the Bay Area, the big story was San Francisco’s surpassing of New York as America’s fine dining capital. To be sure, it’s a big deal: we’ve now got seven 3-starred

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Born In The Beach: Sotto Mare’s Secret To Success

Just in case this is your first visit to the blog, let me share something with you: I absolutely love Sotto Mare. The modest, unassuming restaurant on Green Street is one of the best in the city, and one

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Desire & Design: Vargas, Hefner and Real Old Paper

Earlier this week, we learned of the death of Playboy founder Hugh Hefner at age 91. A true American original, the pajama-clad Hefner distilled the zeitgeist of Sixties bachelorhood into a publishing empire, and created one of the world’s most

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That’s A Lot Of Cioppino: Sotto Mare Gives Back

In San Francisco, a city that has for many come to signify rapid change, North Beach is a neighborhood that still holds fast to its traditions. If you live here, you know that our parades, feasts and festivals are part

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Recent Writing Samples

  • As SF Rises, Bocconcino Makes Its Claim In North Beach
  • Mexico Invades! Relax, Its Just (Really Good) Wine
  • The Best Mexican Restaurant In California: Cantina Los Mayas
  • It’s In There: Seafood Sausage Arrives At Sotto Mare
  • Mexican Wine Rising: North Beach Bars Support Independent Vintner

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Michael Forem:

"Joe Content has always been my go-to for writing work. Whether creating an original piece or just polishing up some notes for an important presentation, Joe gets it right the first time, with no fuss or dropped deadlines."

Michael Forem, Avante Group

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Craig Singer:

"Joe has been instrumental to our marketing efforts for years, both at Inner Circle and our previous company, GoGORILLA Media. His clear, persuasive writing style fits well with our online marketing message, and he's a merciless editor. We count Joe among our most valuable resources."

Craig Singer, President, Inner Circle Distribution

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Sebastien Mirolo:

"Joe presents well and knows how to make people feel comfortable. It made his interviews of entrepreneurs using the @djaodjin platform full of personal and insightful quotes. Joe's writing and editing style is perfect for the web. Last, a special mention for Joe's ability to deliver excellent results while given very few guidelines and no supervision."

Sebastien Mirolo, Subscription Product Strategist, DjaoDjin

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Thierry DeFroidmont:

"I'm completely amazed by Joe's personality and his writing skill. He helped me to write my presentation page for my new site and it was wonderful. Thank you so much."

Thierry DeFroidmont, Photographer

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Carolyn Duffy:

"The people at Joe Content are very good at what they do. They helped us to focus our online voice, and they never say no to small projects. I wholeheartedly endorse them."
Carolyn Duffy, President, Insite Compliance


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