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Pho Gough Brings Sacramento Noodlers To Cow Hollow

In a neighborhood that has seen more than its share of restaurant closings recently, there’s a new noodle house on the horizon: Pho Gough. Due to open in Cow Hollow this Friday, the restaurant is the first San Francisco

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Pick A Pair Of Pretty Packards: Local Restaurateur Makes Lucky Find

I understand collectors. My mother was a collector, but she had her own name for it: she called herself a “picker.” What this meant for me as a child was a lot of time spent at garage sales, estate sales,

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St. Patrick’s Child: One Bartender’s Crooked Path To Tupelo

As an enclave that has always been chockablock with bars, North Beach is, not surprisingly, a place where bartenders are held in high esteem. The neighborhood’s barkeeps have an outsized place in our hearts and in our history, as should

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Steve Kerr & Family Pay Visit To Al’s Attire

Here in North Beach, we see our fair share of celebrities, as one would expect: this is where everyone wants to be these days. But like most San Franciscans, here in the Beach we tend to play it cool in

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Rigatoni Della Fattoria: A Baked Pasta For Everyone

In the event this is your first visit to the blog, allow me to acquaint you with one of my salient features: I love food. I’ll qualify that for you: As a writer and (sometimes) musician, I understand the difference

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Limited Time: Dazzle Bar Pop-Up Breezes Into North Beach Tomorrow

Everyone is different, but we’ve all got rituals when it comes to looking our very best. Whether it’s a straight-razor shave, a shoeshine or getting your curls blown out, its always good to know we’ve got these things in our

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George Chen’s Chinatown: A Walk With The Owner Of SF’s China Live

Fried Dumplings at China Live on joecontent.net

It all started with a phone call last Tuesday morning. It wasn’t a number I recognized, but I picked up anyway. “Joe? George Chen.”  A pleasant surprise: I had reviewed Chen’s genre-redefining restaurant China Live in September, and spoken to

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North Beach Event: A Crab Feed For The Kids At Salesian Club

San Francisco is a city known for its distinct neighborhoods, and perhaps none of them possesses more charm and mystique than North Beach. There have been a lot of reasons posited for our unique position in the public’s imagination, and

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Pasta Pop-Up Raises The Stakes In North Beach

North Beach has changed a lot over the past 10 years, and there is one thing that is undeniably better than it used to be: the Italian food. Francesco Covucci, along with his partner Pete Fazio, has been a big

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Joe Content’s Got Recipes: Bucatini All’Amatriciana

It occurred to me just the other day that despite my lifelong fascination with food, I never really write about cooking on the site. It’s odd, because although I write about restaurants here quite a bit, I typically cook most

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Recent Writing Samples

  • As SF Rises, Bocconcino Makes Its Claim In North Beach
  • Mexico Invades! Relax, Its Just (Really Good) Wine
  • The Best Mexican Restaurant In California: Cantina Los Mayas
  • It’s In There: Seafood Sausage Arrives At Sotto Mare
  • Mexican Wine Rising: North Beach Bars Support Independent Vintner

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Craig Singer:

"Joe has been instrumental to our marketing efforts for years, both at Inner Circle and our previous company, GoGORILLA Media. His clear, persuasive writing style fits well with our online marketing message, and he's a merciless editor. We count Joe among our most valuable resources."

Craig Singer, President, Inner Circle Distribution

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Sebastien Mirolo:

"Joe presents well and knows how to make people feel comfortable. It made his interviews of entrepreneurs using the @djaodjin platform full of personal and insightful quotes. Joe's writing and editing style is perfect for the web. Last, a special mention for Joe's ability to deliver excellent results while given very few guidelines and no supervision."

Sebastien Mirolo, Subscription Product Strategist, DjaoDjin

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Anita Casalina:

"As an integral part of the Billions Rising team, Joe has helped shape the message of our foundation. With little or no supervision, Joe takes on every assignment with the same professional, can-do attitude, and always delivers. His writing skills are truly second to none."

Anita Casalina, Founder/Host, Billions Rising Foundation, World Changers Network

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"When it comes to effective writing, Joe Content is the best. They're so easy to work with, and I've never been anything but pleased with their work. Joe Content rocks!"

Karla Cruz, Daintree Networks

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Thierry DeFroidmont:

"I'm completely amazed by Joe's personality and his writing skill. He helped me to write my presentation page for my new site and it was wonderful. Thank you so much."

Thierry DeFroidmont, Photographer


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